About Sophie Griffiths, scaling strategist and Meta ads specialist

A woman business scaling strategist with short brown hair wearing an orange cardigan, maroon wide-leg pants, and orange shoes, standing and smiling while holding a mug.
Colorful painting of a skull with flowers and leaves emerging from the top, in a vibrant, abstract style.

My favourite problem to solve

You're making good money. Your clients get brilliant results.

And your business still somehow needs you to be switched on, in launch mode, and holding it all together… all of the time.

It's not a crisis. It's just... a lot. And you're ready for it to feel different.

That's my favourite problem to solve.

Hey there, I’m Sophie

Scaling strategist, Meta ads specialist, and genuinely obsessed with how good your business gets to feel when the structure is right.

I work with established women coaches, consultants and course creators to build scalable six-figure businesses using Meta ads, offer strategy, and the SuperFans System. UK-based, working with clients across the UK, Australia, Ireland, Canada and the US.

A woman with brown hair smiling and laughing, sitting on a black stool against a plain light gray background, wearing a leopard print blouse and blue jeans.
Digital illustration of a potted houseplant with green and blue leaves placed on a table, with a geometric abstract background of pink, black, and pale lavender colors.

From British Airways to building a six-figure scaling business

I came from nine years at British Airways & went on maternity leave as Head of Premium at Heathrow, running a team of 350 and managing the full experience for our highest-value customers, including a dedicated team for celebrity and royal movements. Which is exactly as chaotic as it sounds & loved it (which probably explains a lot about me). 

Then I was made redundant while I was on maternity leave. (yeah, I kno...!)

Most scaling problems aren't marketing problems - they're structural ones 

What changed when I fixed the foundations?

What followed was a few unglamorous years of figuring it out…

Learning social media management with Digital Mums & then moving on to Facebook ads training in a pandemic with a two-month-old. Some of it was life-changing. Some of it was very expensive and mostly useless. All of it taught me what I actually needed to know.

Most scaling problems aren't marketing problems - they're structural ones. The offer isn't designed to hold the volume. The demand isn't building without you. The sales rhythm only works when you're in full launch mode, every single month.

Once I fixed those three things in my own business, everything changed. Multi-six figures. A proper team. Holidays where I actually switched off. Pete (my husband) going part-time because the business could genuinely support that.

In 2025, one offer hit six figures while I lived my actual life alongside it.

That's what I help other women do inside Outrageous and the Lionhearted CEO Mastermind and I'm quite outrageously enthusiastic about it.

What is Outrageous?
Lionhearted CEO Mastermind
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By the numbers

Not bad for someone who genuinely had no idea what she was doing in 2018, eh?

  • A digital illustration of a stylized lion with a blue and green patterned mane, shown in profile with a calm expression and closed eyes.

    £600k revenue generated

  • Cartoon dog with a lion mask that has leopard print spots, sitting on a black background.

    500+ paying clients supported

  • A person using a smartphone to view a social media app with profile pictures and decorated profile covers.

    15+ offers launched

    (kept the best ones)

  • Colorful abstract illustration of a hanging potted plant with large teal and dark blue leaves, set against a black background.

    27 in-person events organised

  • A colorful illustration of retro headphones, showing the headband and ear cups with vibrant patterns in shades of orange, blue, and teal.

    200+ hours of free content

    (because some things should just be free!)

  • A colorful, abstract illustration resembling a teapot with a floral and sun pattern design, featuring a lid, spout, and handle, in bright colors such as teal, orange, yellow, and blue.

    And approximately 10,000 cups of tea

So, what else do you need to know about me?

If I wasn't doing this, I'd be running a café.

One where I've thought far too hard about the cups, the bread is exceptional, the sweet options are genuinely dangerous, and the playlist is completely non-negotiable.

Tea is always on. Strong, in a nice mug. Chocolate at room temperature — not a discussion I'm willing to have.

Two girls, one husband (Pete, part-time, biggest cheerleader, annoyingly supportive), ADHD diagnosis in 2022 that explained rather a lot, and a brain that is happiest when it's learning something new or helping someone have a breakthrough.

show me where to start
A business scaling strategist woman with brown hair and bangs sitting in a chair, smiling, holding a colorful mug, wearing a green blouse, with a large leafy plant nearby, and a white wall in the background.
A colorful, abstract depiction of a coffee cup with swirling steam above it. The cup has a vibrant, patterned surface with shades of orange, pink, and teal, and a blue handle. The steam is represented by layered, stylized shapes with various shades of blue and teal.

what they say about working with me?

  • On a personal level, working with Sophie has breathed life into my motivation and drive to move the business forward

    Sarah Billinhham, Confident Kids

  • What can I say, She’s utterly amazing (as well as being a total positive ray of sunshine that brightens up my day). Working with Sophie has been more than I could have expected.

    Viv Guy, Business Coach

  • We love Sophie. Sophie is bloody wonderful, she's a genius.

    Alix & Jade, The Birth Uprising

  • So I would say, if you're looking for somebody who is really genuine, honest & knows her shit, go with Sophie.

    Colette McBeth, Visibility & Storytelling Coach

  • Sophie is extremely knowledgeable and helpful, but also lovely to work with, and still helps me out if I ever have any questions. And the best thing about Sophie is her honesty.

    Samira, Moonkids

  • Sophie is completely brilliant and so insightful! I've learned SO much and gained more than I hoped for working with her.

    Hannah, The Infant Sleep Hub

my podcast is going to tell you all you need to know about meta ads… and if you really want to work with me!

listen here!