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The audience builder course

consistently Grow your audience with simple, low cost Meta ads

Join the Audience Builder Course Now
Sophie Griffiths in a navy shirt, laughing and holding her phone

New-ish to ads? Perfect.

Serious about getting brilliant results? Even better.

Over 350 women have used this system to grow their social media & email list with Meta Ads & now it’s your turn.

Inside the Audience Builder Course, you’ll learn my SuperFans Ads System™ the one that’s generated £45k launches, booked out client calendars, and built hundreds of pipelines (all on £3–15/day).

CLICK here to join

Trusted by 300+ women-led businesses Built on £3–15/day ad budgets Based on Meta Ads strategy tested across 1000’s of campaigns

What You’ll Learn Inside ABC

(quick summary for the tl:dr gang 😉)

Even if you’ve never run an ad before, in just a few hours, you’ll learn how to:

  • Run simple Meta Ads that grow your list on autopilot
  • Create scroll-stopping visuals and copy without overthinking it
  • Attract your dream clients even if you’ve never run ads before
  • Use ads to scale your business, not your to-do list

Lifetime access.

Just £197 + VAT.

👉 Start building your audience today

“I finally have a marketing system I trust and I know how to use it!”Hannah, Sleep Coach

Is the Audience Builder Course right for you?

You’ve got big plans & you’re done waiting for organic growth to catch up.

You’re ready use ads to grow your audience in a way that actually feels strategic & doesn’t rely on finding the hookiest hooks on Insta or hoping people see the carousel that took over 4hrs.

You’re ready for:

  • An audience that grows daily with people who actually want to hear from you
  • An email list full of dream clients who actually read your emails.
  • A simple, repeatable ad system (no Meta PhD required)
  • Confidence that your visibility doesn’t rely on the algorithm gods

Start building your audience today

Sophie Griffiths in a red leopard print dress, arms crossed and smiling

Does this sound familiar?

You’re not wondering if ads could work you’re wondering how to make them work without wasting time or money.

You’re ready to grow your business but your audience isn’t growing fast enough to match your goals and you can feel it holding you back.

  • You’re showing up consistently, but your content is starting to feel like shouting into the void
  • You’ve got leads trickling in… but you’re ready for traction that doesn’t rely on being constantly online
  • You’ve dabbled with ads or boosted the odd post, but nothing’s felt strategic or sustainable
  • You know your next level requires visibility and volume and you're done leaving that to chance

You’re not afraid of doing the work, you’re just tired of guessing what the work should be.

Sound familiar? You're in exactly the right place.

Show me what I'll get

What if this was your new normal…

You open Ads Manager & for once, you feel calm. You know exactly what’s working, what to tweak & you can see your audience growing…

  • New subscribers joining your email list every single day
  • Clients sending you DMs saying, “I'm so excited I'm found you, you're EXACTLY what I need!”
  • Your Instagram followers going up, along with post engagement & story views!

You start turning down misaligned projects because your audience is full of perfect-fit leads.

You launch your next offer to an audience 3x bigger than last time with zero frantic posting.

You realise you haven’t shown up on Instagram in 3 days… and yet your email list has grown by 47 new people.

This is what happens when you stop guessing and start running ads that actually work.

This is the power of the SuperFans ads System™ and it's totally within your reach.

What's included in the course?

The audience builder course (abc) is a self-paced course that teaches you how to run simple, strategic Meta Ads.

You’ll learn how to use Meta ads (Facebook & Instagram) to grow your social media followers, fill your email list & get more engagement.

Inside audience builder course (ABC), you’ll learn how to:

→ Set up lead ads that attract the right people onto your email list on autopilot → Create scroll-stopping visuals and copy (without being a designer or copywriter) → Build a sustainable audience-growth engine using my proven SuperFans Ads System™

This is about finally having a marketing system that runs without you.

Most ABC students get their first ads live in just a few days, It starts with the decision to commit to growing your audience.

Here’s what you get inside:

Everything you need to create Meta Ads that actually convert… no jargon, no overwhelm, and no agency required.

🎓 The Complete ABC Course

Step-by-step video training that walks you through account setup, targeting, copy, creatives, and campaign launch, all in plain English, with screen recordings and templates included.

🧠 The SuperFans System™ Training

Learn the exact framework I use with high-ticket clients to turn strangers into subscribers, and subscribers into Superfans who are EXCITED to buy.

🎨 40+ Custom Canva Ad Templates

Look polished and professional without needing a designer. Just plug in your content and go live.

📝 Copy That Converts Framework

No more staring at a blank page, Done-for-you copy templates so you never have to guess what to say again.

📊 Audience & Ads Tracker

Easily track what’s working (and what to tweak) with this plug-and-play tracking sheet, so you stay in control of your results.

🕓 Lifetime Access

Go at your own pace. Come back any time. This isn’t a course you rush through, it’s a tool you return to every time you’re ready to grow.

Investment

Just £197+VAT

👉 access to the audience builder course 👈

These client results are about to be your new normal too

Client message: got another gameplan call from an ads lead who found her on Instagram
Client message: quickly got her ads running again and a booking very quickly off the back of them
Client WhatsApp: 4 new clients within 2 weeks of setting up ads, and 2,370 made in 4 weeks
Client message: getting lead ads live was a win, growing her email list by 100 in 2 weeks
Client message: lead ads running, the best performing one has 26 leads for 82p each
Client message: set lead ads up on Friday and already had 8 new leads
Client message: has ads up and running to her checklist opt-in, and the videos were so clear
Client message: lead ads now running at 32p on her best performing one
Client message: the stuff is mind boggling but the videos are super easy to follow
Client Slack message: an enquiry turned into a booking, so the ad spend and the course cost are more than covered
Client message: 98 people in just over a week
Client message: 35 new leads, 2 conversations and 1 purchase

swipe for more

Hey there, I’m Sophie

The colour-loving, lionhearted Meta Ads strategist behind the SuperFans System™.

I didn’t set out to run a marketing business. I was made redundant on maternity leave, retrained in Meta Ads, and started freelancing out of pure necessity. But what started as survival quickly became obsession especially when I realised how many brilliant women were playing small because they didn’t have a simple, sustainable way to grow.

Since 2017, I’ve:

  • Helped over 350+ women grow their audiences with ads
  • Generated £100k+ launches, booked-out clients calendars and thousands of leads for my clients
  • Built a business that works without being constantly online and now I teach others to do the same

I’m not here to hype you up with bro-marketing nonsense or make you feel behind.

I’m here to show you exactly how to build an audience that’s ready to buy so you can do more of the work that actually matters.

Let’s make ads simple, strategic, and wildly effective. Together.

ABC will teach you:

Ad's Foundation - set your account up for success

Get your ads working properly from day one. What you'll achieve:

  • Set up your ad account correctly (so you're not wasting money from the start)
  • Understand exactly what makes ads perform (without the marketing jargon)
  • Create audiences full of your dream clients (not random people who'll never buy)
  • Know exactly what's working and what's not in your campaigns

Grow your Instagram with dream followers

Watch your follower count climb with people who actually engage with your content. What you'll achieve:

  • Attract followers who match your ideal client profile
  • See steady, consistent growth in your Instagram account
  • Build a community of engaged followers (not ghost followers)
  • Stop relying on hashtags and hope to be found

Amplify your organic content to people who are already following you

Get your brilliant content seen by up to 80% of your followers (instead of the usual 10%). What you'll achieve:

  • Ensure your most important posts reach the majority of your audience
  • Stop wasting time creating content that nobody sees
  • Get more engagement, saves, and shares on your best posts
  • Maximize the ROI on the content you're already creating

Grow your email list with ready-to-buy clients

Wake up to new subscribers every morning and watch your email list grow consistently. What you'll achieve:

  • Create lead ads that convert casual scrollers into subscribers
  • Build an email list full of qualified leads at £1-3 per lead
  • Attract people who actually open your emails and engage with your content
  • Develop a consistent lead generation system that works 24/7

I'm in!

I asked my clients how they felt after doing the audience builder course:

Client feedback: quickly got her ads running again and a booking very quickly off the back of them
Client feedback: definitely feels more confident giving ads a go, knows how to spend better and keep track of results
Client feedback: the course was great and the group calls and Slack were fantastic
Client feedback: getting lead ads live was a win, growing her email list by 100 in 2 weeks
Client feedback: now feels confident to continue using ads in her business
Client feedback: feels a lot more in control and won't be haemorrhaging money on Meta ads anymore
Client feedback: ran a lead ad and ended up with over 130 leads
Client feedback: feels confident moving forward with ads and has gained lots of new followers

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ABC is a perfect fit for you if…

  • You're a coach, service provider, or course creator with an offer that's already converting. The problem isn't the offer. It's that not enough of the right people are seeing it yet.
  • You want to own the skill of running ads yourself instead of outsourcing it forever or guessing your way through boosted posts. Building the skill once means you keep it for every launch, funnel, and offer that comes next.
  • You're done relying on organic content to do all the audience-building work, and ready for a system that keeps bringing leads in when you're on holiday, at school pickup, or off the grid for a week.
  • You're up for being hands-on. Watching the modules, setting up the campaigns, checking the numbers, making the tweaks as you go. Learning by doing is how you build skills that stick.
  • You've got at least £5-10 a day to put behind ads and the understanding that consistent spend is what makes them work, not stop-start dabbling when the mood takes you.

join abc!

ABC might not be the right fit if:

  • You're looking for sales ads, ecom ads, or ads to fill a one-off masterclass. ABC is lead generation only. These are the ads that grow your email list and audience over time, not the ones that drive a flash sale or masterclass sign ups.
  • You're not willing to put at least £5-10 a day behind your ads. Consistent spend is what gives the algorithm enough data to do its job, and without it nothing works the way it's supposed to.
  • You want the whole funnel handled, not just the ads. Lead magnet, welcome sequence, plug-and-play templates, plus my eyes on your work with bespoke feedback as you build it out. ABC teaches the ads piece DIY. SuperFans Sprint is the full funnel system with reviews so you actually know you're on track.
  • You're ready to scale a group offer to six figures and ads alone aren't the answer. At that stage you need the offer, the ads, and the selling all moving together. If you're overstacked and want to consolidate into one offer doing the heavy lifting while you stack around it, that's what Outrageous is built for.

You don’t need endless hours, a marketing degree, or a super high tolerance for tech overwhelm.

In the Audience Builder Course, I've demystified the entire process with:

Bite-sized, Action-Packed Videos

tried & Tested Templates & Frameworks

future-proof strategies

Start building your audience today

FAQs

Will I learn what to say in the ads?

Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!

What if I'm not a natural designer?

Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!

Are we going to cover targeting (who to run my ads to?)

Within the online content, I'll show you how to find the best people to run your ads to. Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!

I'm not sure if it's the right time for my business?

I hear this a lot! In my view, there is never a wrong time to run ads. Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin. AND when you do start running ads to grow your email list, you'll have already taught Meta who you want to target. #winwin

How much do I need to spend on the actual Ads?

I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).

Will this work for my type of business?

If you want to grow your followers or engagement on your social media or your email list - it will work for you! Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long! We don’t cover sales ads. masterclass ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.

I’m not sure if this is for me or not!

If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence! I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.

I use Instagram, not Facebook, will this still work?

Meta ads manager covers both Facebook and Instagram so all the training applies to both. You need a business Facebook page to set up your ad account but you can choose whether you run ads to Facebook or Instagram (or both!)

Let's get started

You don’t need to work harder on your marketing You just need a system that amplifies what you’re already doing.

You don’t have to feel 100% ready.

You just need the right plan, support, and a willingness to get started.

That’s what ABC gives you.

I want to build my audience with ads!

"I was worried this would be yet another course that didn't get the results I needed, but My Instagram following is finally growing again!!

I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in than I've had in a long time. "Nicola