The audience builder course

Grow your audience with Meta ads

Join the Audience Builder Course Now

New to ads? Perfect. Serious about results? Even better.

More than 300 women have used this system to grow their audience with Meta Ads. Now it’s your turn.

Inside the Audience Builder Course, you’ll learn my exact SuperFans System™ — the one that’s generated £45k launches, booked out client calendars, and built hundreds of pipelines (all on £3–15/day).

What's included?

Trusted by 300+ women-led businesses

Built on £3–15/day ad budgets

Based on Meta Ads strategy tested across 100s of campaigns

What You’ll Learn Inside ABC

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(quick summary for the tl:dr gang 😉)

Even if you’ve never run an ad before, in just a few hours, you’ll learn how to:

  • Run simple Meta Ads that grow your list on autopilot

  • Create scroll-stopping visuals and copy without overthinking it

  • Attract your dream clients - even if you’ve never run ads before

  • Use ads to scale your business, not your to-do list

Lifetime access. £197 + VAT.

👉 Start building your audience today

“I finally have a marketing system I trust — and I know how to use it.”

— Hannah, Sleep Coach

Is the Audience Builder Course right for you?

You’ve got big plans — and you’re done waiting for organic growth to catch up.

You’re ready to harness the power of ads to grow your business in a way that actually feels strategic. No more guessing. No more dabbling.

You’re ready for:

  • An audience that grows daily — with people who actually want to hear from you

  • An email list full of dream clients who open, click, and convert

  • A simple, repeatable ad system (no Meta PhD required)

  • Confidence — knowing your visibility doesn’t rely on the algorithm gods

And most importantly?

  • You’re ready to scale without the scramble.

❌ No more throwing money at boosted posts and crossing your fingers
❌ No more watching other people’s businesses take off while yours stays stuck in the same growth cycle

It’s time for a smarter way to grow. One that actually works.

Start building your audience today
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Steady leads. Strategic growth. Sales while you sleep.

Does this sound familiar?

You’re not wondering if ads could work — you’re wondering how to make them work without wasting time or money.

You’ve got a real offer. You’ve built something solid.

But your audience isn’t growing fast enough to match your goals — and you can feel it holding you back.

  • You’re showing up consistently, but your content is starting to feel like shouting into the void

  • You’ve got leads trickling in… but you’re ready for traction that doesn’t rely on being constantly online

  • You’ve dabbled with ads or boosted the odd post, but nothing’s felt strategic — or sustainable

  • You know your next level requires visibility and volume — and you're done leaving that to chance

You’re not afraid of doing the work. You’re just tired of guessing what the work should be.

Sound familiar? You're in exactly the right place.

Show me what I'll get
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What if this was your new normal…

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You open your Ads Manager — and for once, you feel calm. You know exactly what’s working, what to tweak, and what’s next.

  • New subscribers joining your list every single day

  • Clients sliding into your DMs saying, “I've been watching silently for weeks — how can we work together?”

  • Payments landing before you’ve even had your morning coffee

You start turning down misaligned projects — because your audience is full of perfect-fit leads. You launch your next offer to an audience 3x bigger than last time — with zero frantic posting. You realise you haven’t shown up on Instagram in 3 days… and yet your email list has grown by 47 new people.

This is what happens when you stop guessing and start running ads that actually work.

This is the power of the SuperFans System™ — and it's totally within reach.

What's included in the course?

The audience builder course (abc) is a self-paced course that teaches you how to run simple, strategic Meta Ads.

So you can grow your audience, fill your email list, and sign more clients (without the burnout).

Inside audience builder course (ABC), you’ll learn how to:

→ Set up lead ads that attract the right people on autopilot
→ Create scroll-stopping visuals and copy (without being a designer or copywriter)
→ Build a sustainable audience-growth engine using my proven SuperFans System™

This isn’t about going viral.
It’s about finally having a marketing system that runs without you.

Most ABC students get their first ads live in just a few days. It starts with one decision.

Here’s what you get inside:

Everything you need to create Meta Ads that actually convert — no jargon, no overwhelm, and no agency required.

🎓 The Complete ABC Course

Step-by-step video training that walks you through account setup, targeting, copy, creatives, and campaign launch — all in plain English, with screen recordings and templates included.

🧠 The SuperFans System™ Training

Learn the exact framework I use with high-ticket clients to turn strangers into subscribers, and subscribers into Superfans who are EXCITED to buy.

🎨 40+ Custom Canva Ad Templates

Look polished and professional without needing a designer. Just plug in your content and go live.

📝 Copy That Converts Framework

No more staring at a blinking cursor - Done-for-you copy templates so you never have to guess what to say again.

📊 Audience & Ads Tracker

Easily track what’s working (and what to tweak) with this plug-and-play tracking sheet, so you stay in control of your results.

🕓 Lifetime Access

Go at your own pace. Come back any time. This isn’t a course you rush through — it’s a tool you return to every time you’re ready to grow.

Investment

£197+VAT

👉 full access to the audience builder course 👈
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These results aren’t flukes. They’re about to be your new normal.

  • Close-up of a text message or social media post with purple text and black background, mentioning 98 people in a week.
  • Screenshot of a social media post with a dark background, thanking someone named Sophie for help with a project, mentioning excitement about new ads, and using terms like funnel elements, checklist opt-in, videos, and Zapier.
  • Text stating that lead ads are running and the best performing ad has 26 leads for 82 cents each.
  • Screenshot of a text message discussing an enquiry that turned into a booking, mentioning expenses and course costs, with celebratory emojis.
  • Screenshot of a message about a team named Sophie, discussing running ads and getting leads, mentioning an inquiry about booking from a first sign-up email.
  • Screenshot of a message discussing video content and thanking for follow, mentioning @Sophie (team) with prayer hands emojis.
  • Screen showing a message, with parts of the text highlighted in purple, discussing setting lead ads and receiving 8 new leads.
  • Text excerpt discussing managing modules, running engagement campaigns, and focusing on personal business and advertising.
  • Text saying 'Friday celebration ... I have 4 reels running as ads! 👋🙌'
  • Screenshot of a text message or chat that says, 'Lead ads now running at 32p on my best performing one! Nice one!'
  • Screenshot of a social media post thanking followers for support, mentioning a boost in followers from ads and appreciation for help fixing a glitch.
  • Screenshot of a text message discussing a decrease in Facebook ad costs and praising Sophie, accompanied by a pink heart emoji.
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Hey there, I’m Sophie

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The colour-loving, lionhearted Meta Ads strategist behind the SuperFans System™.

I didn’t set out to run a marketing business. I was made redundant on maternity leave, retrained in Facebook Ads, and started freelancing out of pure necessity. But what started as survival quickly became obsession — especially when I realised how many brilliant women were playing small because they didn’t have a simple, sustainable way to grow.

Since 2018, I’ve:

  • Helped over 300+ women grow their audiences with ads

  • Generated £45k launches, booked-out calendars, and thousands of leads for my clients

  • Built a business that works without being constantly online — and now I teach others to do the same

I’m not here to hype you up with bro-marketing nonsense or make you feel behind.

I’m here to show you exactly how to build an audience that’s ready to buy — so you can do more of the work that actually matters.

Let’s make ads simple, strategic, and wildly effective. Together.

Read all about my journey here
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ABC will teach you:

  • Get your ads working properly from day one.

    What you'll achieve:

    • Set up your ad account correctly (so you're not wasting money from the start)

    • Understand exactly what makes ads perform (without the marketing jargon)

    • Create audiences full of your dream clients (not random people who'll never buy)

    • Know exactly what's working and what's not in your campaigns

  • Watch your follower count climb with people who actually engage with your content.

    What you'll achieve:

    • Attract followers who match your ideal client profile

    • See steady, consistent growth in your Instagram account

    • Build a community of engaged followers (not ghost followers)

    • Stop relying on hashtags and hope to be found

  • Get your brilliant content seen by up to 80% of your followers (instead of the usual 10%).

    What you'll achieve:

    • Ensure your most important posts reach the majority of your audience

    • Stop wasting time creating content that nobody sees

    • Get more engagement, saves, and shares on your best posts

    • Maximize the ROI on the content you're already creating

  • Wake up to new subscribers every morning and watch your email list grow consistently.

    What you'll achieve:

    • Create lead ads that convert casual scrollers into subscribers

    • Build an email list full of qualified leads at £1-3 per lead

    • Attract people who actually open your emails and engage with your content

    • Develop a consistent lead generation system that works 24/7

What else do I get from the course?

I asked my clients how they felt after doing the audience builder course:

  • Text on a white background that reads: "I quickly got my ads running again and actually got a booking very quickly off the back of them."
  • Screenshot of a text post discussing confidence, organization, and social media growth.
  • A text review expressing gratitude and praise for Sophie, an expert in ads, mentioning her expertise, varied clients, support via group calls and Slack, and the positive experience with her course.
  • Text about growing an email list and getting lead ads live for a business, with emphasis on audience growth and a celebration emoji.
  • Text on a white background that reads, 'I now feel confident to continue to use them in my business.'
  • Text-based image with a question about Facebook ads and a user's positive response about increased control.
  • Screenshot of a text message about running a lead ad campaign, generating over 130 leads, and mentioning a high performing campaign, with some words highlighted in purple.
  • A screenshot of a text message or social media post discussing confidence in moving forward with ads, gaining followers, and focusing on engagement ads to grow an email list.

ABC is a perfect fit for you if…

🦁 You’re ambitious and action-oriented — ready to implement, not just collect another course

🦁 You’ve got an offer that’s working, but not enough people seeing it

🦁 You want an audience-growth strategy that works without being constantly online

🦁 You’re excited to get hands-on with your ads

🦁 You’re done with the organic-only hustle and ready to grow with intention

What's included in the course?

ABC might not be the right fit if:

🙅‍♀️ You're not ready to invest at least £5-10/day in ad spend to grow your audience

🙅‍♀️ You're looking for a ‘golden bullet’ to fix your business rather than a sustainable audience-building system

🙅‍♀️ You're perfectly happy with your current reach and don't feel the need to expand your audience

🙅‍♀️ You prefer to stay in the "planning" phase rather than taking decisive action on your growth strategy

🙅‍♀️ You are looking for sales ads, ecom ads or ads to fill a masterclass which aren’t covered in ABC.

Find a different room
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You don’t need endless hours, a marketing degree, or a super high tolerance for tech overwhelm.

In the Audience Builder Course, I've demystified the entire process with:

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Bite-sized, Action-Packed Videos

tried & Tested Templates & Frameworks

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future-proof strategies

Start building your audience today

FAQs

  • Yes, in the ABC online content I share my 'Ad copy that converts' framework. It’s simple, effective and easy for you to create!

  • Don't stress - I have 4 different types of ad creatives that I'll teach you to design using Canva!

  • Within the online content, I'll show you how to find the best people to run your ads to.

    Even if you have a niche topic, only work with people in person or have a really small audience at the moment - we can create an audience for you!

  • I hear this a lot! In my view, there is never a wrong time to run ads.

    Even if you just run them for £2-3 per day and grow a brilliant warm social media following, that is a great way to begin.

    AND when you do start running ads to grow your email list, you'll have already taught Meta who you want to target. #winwin

  • I cover this in more depth the course but I tend to advise between £5-10/day as a minimum (but your ads don’t have to be on all the time if you don’t want them to be).

  • If you want to grow your followers or engagement on your social media or your email list - it will work for you!

    Businesses that have got great results from the course include: career coaches, photographers, social media managers, marketing specialists, course creators (from hypnobirthing to nutritionists), travel agents, in person businesses… the list is long!

    We don’t cover sales ads. masterclass ads or anything specific to ecom businesses but if you want to grow your list and sell via social & email, you can absolutely still use these strategies.

  • If you’ve read through the info and aren’t sure if it’s for you, just drop me an email here and Iet me know what’s keeping you on the fence!

    I want you to get great results, so I promise I’ll give you a truthful answer about whether it’s a good fit or not.

  • Meta ads manager covers both Facebook and Instagram so all the training applies to both.

    You need a business Facebook page to set up your ad account but you can choose whether you run ads to Facebook or Instagram (or both!)

Let's get started
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You don’t need to work harder. You just need a system that works.

You don’t have to feel 100% ready.

You just need the right plan, support, and a willingness to get started.

That’s what ABC gives you.

Let’s build your audience — and your momentum.

What ABC graduates are saying

Nicola

"I was worried this would be yet another course that didn't get the results I needed. My Instagram™️ following is finally growing again!!I know numbers aren't everything, but it is important to get new people into my world and from that I've had more enquiries and people signing up in January than I've had in a long time. "

Screenshot of a social media comment praising Sophie for her Facebook advertising expertise, highlighting her value and encouraging others to join her training program.

Jane

"I now have a marketing mechanism I can use to grow my audience that I know works, and I also know how to test new ideas. I have also set up so many other additional things, such as nurture sequences and have a structured sales process that I never had before.”